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communications
Tips For Maximizing Your Green PR Budget
Effective public relations is imperative for small business owners and startup entrepreneurs with green products and service, but without the funding for adequate marketing.
Paper, Plastic or Toxic?
To prevent companies from leading consumers astray, advertising regulators around the world are cracking down on companies who use potentially deceptive messages such as “green” or “environmentally friendly” to claim environmental halos.
Web CSR Communications
The web has become an important communication tool – for everyone. So the results of a Hallvarsson & Halvarsson survey are not that surprising. Nearly 80% of the European companies that were surveyed use their corporate websites for CSR communication. The web offers a dynamic presentation tool including films and social media. While there are [...]
Nonprofit Transforms Pub Into Moneymaker
By Lindsey Miller for Ragan.com
Gillette Children’s Specialty Healthcare incorporated best practices and audience needs into a successful fundraising newsletter
For many companies, killing the old paper newsletter and jumping on the Web 2.0 bandwagon might seem like a quick way to save money.
But it’s not always the best idea. In fact, your newsletter might not be [...]
Seven Steps in Communicating CSR
By Roxanna Guilford-Blake
Source: The Firm Voice
Raising PR’s Role in Ethical Business: Seven Essential Steps in Communicating Client Corporate Responsibility for Greater Impact, Influence
Discussions about ethics and corporate social responsibility abound. But Jill Schmidt, chair, corporate and investor relations group, Carmichael Lynch Spong, points out a disturbing parallel trend: Public trust in companies is down [...]
