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Advertising
UNICEF Water Bomb
Advertising Agency: Serviceplan Hamburg, Germany
Creative Directors: Alex Schill, Axel Thomsen
Art Directors: Maik Kaehler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Joerg Kritzer
Published: March 2007
Do Consumers Care that Sun Chips are Solar Powered? Apparently
By Kenneth Hein for Brandweek
It’s getting harder to find a brand that doesn’t claim to be green. But, do they have a solar power factory? Is the rest of their energy use offset by energy credits? And, are they rebuilding a town that was virtually wiped out by a tornado? Not likely.
Sun Chips is different. [...]
Study: Cause Related Ads May Increase Sales up to 74%
Shopping behavior revealed higher sales in two of the four categories (toothpaste and shampoo), and modest increases in the other two categories (chips and light bulbs) because of the cause-related ads.
