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Green Marketing
82% of Firms Plan to Boost Green Marketing Spending
Businesses increasingly are finding distinct additional marketing and advertising advantages in green messages, according to a new survey.
Top Tactics For Proving Green’s Worth
Now that green has gone mainstream, it is a common misconception that people have a strong understanding of the green catch phrases. How many times have we heard that it is our job to “save the planet?”
Cause-Related Marketing: Just Plain Ol’ Marketing:
Do we truly care about where our money’s going when we buy into a cause-related marketing campaign or is it just really good marketing?
Is Green Marketing the Future of Business?
The tipping point has been reached and the issue affects everyone. Green is no longer just a first world affluent or educated consumer cause,” says Greg Garden, of Nedbank Group.
For Causes, It’s a Tougher Sell
The wretched economy has forced many consumers to, well, consume less, or at least less avidly than they did before the bubble — or bubbles, if you count Wall Street and real estate — burst.
Study: Sustainability in Packaging
Companies that handle packaging of consumer goods are placing increasing emphasis on sustainability, according to the study.
