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Greenwashing
Certified Confusion
Warning: This “green” label may cause the customer anxiety, blurred vision, severe headaches or dizziness, an exaggerated sense of well-being, yawning, irritability, and/or a decreased desire to save the Earth.
How to Avoid Corporate Greenwash
Being ethical is big business. Many companies invest in projects and promotions they describe as ethical, but which of their claims can consumers trust?
“Be selfish while appearing progressive”
Sales slow? Bad public image? Here’s what to do… More irony from Lunchbreath here.
How to Tell Greenwashing from Real Corporate Responsibility
It’s a little late for Mardi Gras, but let me tell you about another masquerade.
We all know that the environment has become fashionable. The environmental movement — despite what its detractors might say — is going through one of its most vibrant periods. Seventy percent of Americans declare themselves environmentalists. Seventy-one percent of Latinos living [...]
How Greenwashing Hurts the Cause
The word “green” is one of the most used and abused words in today’s marketing lexicon. The green movement is gaining enough momentum to make it a very attractive demographic for legitimate social entrepreneurs as well as bottom-feeding shysters whose true interest in green pertains mainly to the color of money. The good news is [...]
The Two Sides of Dove
BY DOVE
BY GREENPEACE
