Advertising books brands business strategy cartoon cause marketing Cisco climate change communications consumer trends CRO CSR reporting CSR Strategy economy ecopreneur education ethics GE Gen Y Google green consumers GRI humor IBM interview marketing MBA myths Nike Packaging philanthropy ranking recession Recycling RED report Starsbucks study survey TED tips trend UK video waste
Certified Confusion
Warning: This “green” label may cause the customer anxiety, blurred vision, severe headaches or dizziness, an exaggerated sense of well-being, yawning, irritability, and/or a decreased desire to save the Earth.
Full Story »
Building a Green Economy
If we continue with business as usual, they say, we are facing a rise in global temperatures that will be little short of apocalyptic. To avoid that, we have to wean our economy from the use of fossil fuels.
Full Story »
Top Green Books
Cambridge University academics have compiled a list of their top 50 books on sustainability. Which books would make your own list?
Full Story »
CSRwire & PR Newswire Work To Introduce CSR Communications News Service
PR Newswire’s new CSR Room streamlines organizations’ news regarding sustainable business practices, “green” news, charitable works and more.
In the UK: Climate Change Adverts ’simplistic tools’
Government adverts that used nursery rhymes to warn of climate change have been branded by experts as ’simplistic communication tools’ that have set back the fight against global warming back by several years.
The Responsibility Revolution: How the Next Generation of Businesses Will Win
The responsibility revolution is about reimaging companies from within: innovating new ways of working; instilling a new logic of competing; redefining the very purpose and possibility of business.
